DFROST RETAIL IDENTITY, 2021
SUSTAINABLY MADE RETAIL SPACES BY VMM
In spring 2021, the sustainability label of the European Visual Marketing Merchandising Association (VMM) was launched.
Designers, manufacturers and companies can submit their sustainable retail projects for certification. The label is intended to inspire the industry to assume joint responsibility and to think of brand spaces in a new and more ecological way.
There is still a long way to go, but the certificate is a first step towards making meaningful commitment to the preservation of our planet visible, and at the same time giving the end customer orientation in the sustainability jungle.
The label is an independent and transparent certificate and gives designers and implementers of retail stagings an instrument to prove their sustainable approach. The label is intended to show that it is also possible to create sophisticated and aesthetically pleasing designs using more environmentally friendly materials.
The certification criteria include the materials used, as well as information on packaging, shipping and disposal. Successfully certified projects receive a certificate and a seal that can be used as visible proof of their sustainable commitment.
©️ a project with DFROST Retail Identity for VMM
