2017 - VICTORINOX
VICTORINOX MAN’S WORLD – FAIR STAND & VISITOR ACTIVATIONS 2017
Fair stand & event activation for Man’s World Hamburg 2017 to display the brand and its products to increase brand awareness in Germany, showing Vx’s multi-category approach within a temporary context and having interaction with the customer.
Focus of the booth is on the core values of the iconic Swiss brand – craftsmanship, quality, functionality and innovation. The booth was designed as a workshop and invites to experience the products in small events and activations. Innovative Visual Merchandising remarkably stages the multifunctional classics.
©️ a project with DFROST Retail Identity
HERITAGE WALL
showcase of the company’s history of craftsmanship in Switzerland
ACTIVATION AREA
to engage the customers and playfully demonstrate the high quality of Victorinox products in customer-engaging competitions
