2017 - VICTORINOX
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VICTORINOX MAN’S WORLD – FAIR STAND & VISITOR ACTIVATIONS 2017
Fair stand & event activation for Man’s World Hamburg 2017 to display the brand and its products to increase brand awareness in Germany, showing Vx’s multi-category approach within a temporary context and having interaction with the customer.
Focus of the booth is on the core values of the iconic Swiss brand – craftsmanship, quality, functionality and innovation. The booth was designed as a workshop and invites to experience the products in small events and activations. Innovative Visual Merchandising remarkably stages the multifunctional classics.
©️ a project with DFROST Retail Identity
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HERITAGE WALL
showcase of the company’s history of craftsmanship in Switzerland
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ACTIVATION AREA
to engage the customers and playfully demonstrate the high quality of Victorinox products in customer-engaging competitions
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