neubau eyewear is an independent lifestyle eyewear brand offering a selection of optical frames and sunglasses – all designed, developed and manufactured in Austria. Their efforts to stay con­scious of both envi­ron­men­tal needs and excel­lent design is con­veyed in the mot­to SEE & DO GOOD. This also extends to neubau’s packaging, visual merchandising and retail architecture.

Open from all sides, the booth highlights the sustainability principle with lots of greenery – until at the end of the fair visitors were allowed to take all the calatheas home with them.

Re-usability and flexibility were also part of the concept: The presentation is exclusively made of high-quality materials to reuse booth elements at other trade fairs. The interior’s combination of original Bauhaus furniture and newly designed elements in the same style pays homage to the Bauhaus centenary. 

©️ a project with DFROST Retail Identity